Predictable growth
through
marketing operations.
Clarify the foundation: ICP, personas, JTBD, positioning. Map the funnel, audit tools and data, define lead stages and Marketing↔Sales handoffs.
Co-create demand gen, lead management, nurturing and reporting. Implement automation, CRM workflows, data architecture. Enable the team with playbooks, forecasting and attribution.
Sparring for leadership and team. Feedback loops based on real performance data. Iterative improvements that keep the marketing engine running at full power.
I partner with B2B SaaS startups and scale-ups to build the marketing structures, processes and reporting needed for data-driven, predictable, scalable revenue growth
— — so your budget works harder, decisions get sharper, and your team focuses on what actually moves the needle.
Typical problems B2B SaaS scale-up marketing teams are facing.
If you can't see what works, you can't scale what works.
- 01
Blind spots
No visibility into what's working — and what's not — across campaigns, channels and funnel stages.
- 02
Missed timing
Missed opportunities to engage and convert the right leads at the right time.
- 03
No planning system
No system for planning, forecasting and prioritizing marketing efforts.
- 04
Tooling friction
Wrong tool choices and disconnected processes become bottlenecks as you scale.
- 05
Gut-feel decisions
Without data-driven insights, marketing becomes activism — not strategy.
Marketing strategy, operations and reporting — built to make your marketing team measurably more effective.
GTM Strategy & Funnel Design
ICP, personas, JTBD, positioning, messaging — and a funnel mapped end-to-end with target segments and KPIs.
Marketing Operations (MOps)
The engine room: tools, data flows, lead processes — audited, fixed, and wired together so the team stops firefighting.
Lead Scoring & Management
Lead stages, scoring & grading models, handover points between Marketing & Sales that actually hold.
CRM Setup & Automation
HubSpot, Salesforce, Pardot. Clean implementation, workflows, lifecycle logic and reporting leadership trusts.
Demand Gen & Campaigns
Campaign planning, demand generation playbooks, email nurturing, database marketing and segmentation that converts.
Reporting & ROI Attribution
Data architecture, dashboards, attribution models — turn guesswork into clarity and clarity into compounding growth.
Three consulting approaches. Full know-how transfer.
Strategic Setup
Clarify the foundation: ICP, personas, JTBD, positioning. Map the funnel, audit tools and data, define lead stages and Marketing↔Sales handoffs.
Build & Enable
Co-create demand gen, lead management, nurturing and reporting. Implement automation, CRM workflows, data architecture. Enable the team with playbooks, forecasting and attribution.
Ongoing Coaching
Sparring for leadership and team. Feedback loops based on real performance data. Iterative improvements that keep the marketing engine running at full power.
10+ years scaling B2B SaaS — from first CRM setup to leading entire marketing functions.
Inbound SQLs scaled while ARR grew €4M → €10M+ at Xentral
Digital MQLs per quarter at Celonis — from zero
Pipeline influenced through global digital marketing at Celonis
ACV attributed to digital programs at Celonis
Registrations driven for Celosphere Live — $120M+ pipeline impact
Lead-to-MQA conversion via nurturing & scoring at Xentral
Marketing budgets owned and structured for efficiency
Lead scoring & grading rolled out across the marketing org at Celonis
Operators who want clarity, focus and growth through data.
B2B SaaS teams I've supported with marketing strategy & operations.
Recommendations from people I've worked with.
I deeply value Benyi's contributions to the Marketing team as well as the company at large. Most importantly, I consider him the foundation of our entire martech infrastructure and reporting. In addition, he built our core marketing automation and lead nurturing campaigns, as well as the foundations of our product led growth / free trial. I can truly recommend him and hope he and I will work together again in the future.
It was one of my biggest joys at Celonis to work with Benyi. He joined Celonis as the first digital marketing hire, and since then, he has not only built the foundation for our digital marketing team, but has also grown personally — as an expert in digital marketing, a responsible budget owner, a performer, and as a team leader. His work ethic is admirable, and he adjusts well to the dynamic environment of a start-up.
What really stands out about Benyi is his deep knowledge of online marketing, especially in the B2B software startup space. He's seen and done so much in the field and you can learn a lot just by working with him. He always has some useful resources or tips to share, making working with him feel like a masterclass itself. He always kept a clear view of the bigger picture, ensuring the marketing team was set up for success.
Let's make your marketing engine measurable, predictable and scalable.
Flexible engagement models — from strategy sprints to fractional Marketing (Ops) leadership. Let's explore how I can help your marketing team operate with more clarity, focus and impact.